Tuesday, September 19, 2017
     Interactive Web Design, Database Integration, Online Promotion, ECommerce Tools & Business Resources


HOW MANY WAYS TO PROMOTE? (Part 3)

By Mark Idzik

The second part of this article focused on two ways to promote your web site: E-Zines and Press Releases.

Here are some more of my favorites:

Off-Line Promotion

While many of us are focused primarily on "On-Line" promotion, we quickly forget that there is a huge opportunity in promoting your site in more traditional ways (or also known as before the internet!). Here are a few off-line strategies:

Direct Mail

I spoke about WebCards in the first part of this series. (WebCards are postcards with a snapshot of your web site and URL) This is a perfect example of using direct mail to remind your current customers, as well as prospects, about your web site.

In addition to WebCards, you can include your web site address in any mailing you send out to your clients or prospects. Add comments about the special features of your web site to make it easier for clients to do business with you and get the information they are looking for.

Stationery and Business Cards

Don't forget to add your web site address to your business cards, calling cards, stationery, note pads, fliers or anything printed that you distribute to your clients and prospects.

Display Advertising

If you don't use display advertising, try it along with adding your web site address. The average reader now seems to "hone-in" on advertisements that have URL's. It makes it easier for them to contact you and get instant information.

Radio

Radio is a little harder to quantify results, but if done to a targeted audience, could have good results. Specifically, if your audience listens to "Talk Radio", you have good choices of programs to advertise on.

Television/Cable

If your business is regional, and you already advertise locally, add your web site address to your spots. It's a natural.

To get the maximum "bang-for-your-buck" with any of the above methods, use these tips:

- Always use your main domain name only .. don't include long or complicated page names. People will think it's too complicated. One exception: if you want to track response from an advertisement, use a special (but short) address. Best bet: create a copy of your web site in a specific directory for each advertising source. (e.g. "www.domainname.com/iw" or "www.domainname.com/bw" where "iw" and "bw" are codes for each advertisement)

- Offer a special discount, free report, free consultation or highlight a special feature (online home listings, custom quote form, stock quotes, etc.) along with your web address. This gives the person a reason to visit the site now.

--Articles

Since you specialize in your trade, why not write an article about a particular aspect of your business that could help someone?

Writing articles adds credibility (in comparison to advertising) and is free! You could write about how customers can evaluate and compare your type of business (and why you are better than the competition!), product comparisons, or trends in your industry.

Here are some tips on writing an article:

  • - Keep it short. Don't write a thesis ... keep it between 5 and 7 paragraphs.
  • - Interesting and Catchy Headline. Spend at least four times as long on your headline than your article. If the reader isn't interested when they read the headline, they won't read your article.
  • - Be Objective. Keep the tone of the article objective and professional. Don't promote yourself in every other sentence.
  • - Include a Background Paragraph. Describe yourself and your business and most importantly, how to reach you (web, phone, fax, mail).

Submit your article to local newspapers, trade magazines, special interest publications, and newsletters - both on-line and off-line.

Here are a few on-line E-Zine resources to gather your lists:

E-Zine Search http://www.homeincome.com/search-it/ezine/index.html

Dominis http://www.dominis.com/

E-Zine List http://www.meer.net/~johnl/e-zine-list/

Happy writing! Peace.
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