Friday, November 24, 2017
     Interactive Web Design, Database Integration, Online Promotion, ECommerce Tools & Business Resources


TUNE UP YOUR WEB SITE! (Part 2 of 2)

By Mark Idzik

Last week I gave you some ideas on how to take a critical look at your web site functionality, and specifically about:

  • Overall Site Look
  • Content
  • Communicate with Visitors
  • New Technology

Now, let's talk about your other web site areas that are crucial to review:

Customer/Visitor Retention

How do you keep your customers and visitors coming back to your site?

Chances are, if you don't update your site often and don't communicate with your visitors, they won't come back. Would you? One idea is to offer weekly email specials or industry updates. Also, make it easy for your visitors to add their email address to your mailing list. Add a form or link to every page on your site. Most importantly, update your site weekly and let your visitors know what's new.

Resources for maintaining and sending email lists -

Graphics

Nice looking graphics make your site look professional - just like decorations in a store make it a more pleasant shopping experience. But graphics can also be your biggest enemy. Large, bloated images can slow down your site, increase your bandwidth charges and turn away visitors.

Make your images clean and small. Limit animation to 2-3 "frames" using the basic four colors - red, green, blue & yellow.

Resources for keeping your images small:

  • Site Survey - free survey of your site speed/graphics/links

Testimonials

Prominently display positive comments from your customers and visitors. This instills more confidence in your company and makes your prospects more comfortable doing business with you.

Speed

Graphics take up most of your download time, but so do fancy scripts, java, as well as your web hosting company's connectivity.

Run tests using different ISP's or ask for feedback from clients through the US. Your site may run fast from your connection, but that client in Asia may be taking a lunch break waiting for your site to download.

To keep your site running smoothly, try to keep your pages to 20-40k in size. Break up pages that exceed that amount. More pages give you better exposure to search engine robots, anyway.

Spelling/Broken Links/Images

This is obvious, but make sure all your links are reachable, images are loading and spell check every page twice.

Resources for monitoring your site/links: SiteSurvey - free survey of your site speed/graphics/links and NetMechanic - check broken links

Bottom line - keep your site lean, clean and full of updated, interesting information. Communicate with your clients/visitors and make it easy for them to communicate with you. Whether you do it yourself, or hire a professional, these areas are crucial to winning on the web.

Tune Up Your Web Site - Part 1

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