HOW MUCH TRAFFIC DO YOU WANT?
By Mark Idzik
Did you know that you can decide how much traffic you want,
and then get it? It's easier than you think. Follow me on
this.
First, you'll want to determine the current traffic to your
site. Then, calculate how much income those visitors brought
you.
For example, say you have 4000 unique visitors per month. Over
the last few months, your site brought in an average of $250
per month. That means each visitor is worth $.06 to you.
Hmm, this is where it gets interesting. If you can double
your traffic, that will mean an additional $250! Now how
can you get that additional traffic and only pay a small
fraction of that $.06?
GoTo.com
We've written about this engine before, and the results
from our tests are getting better every day.
- Set up an account at GoTo.com.
- Create a long list of keyword phrases to use for
your site
- From the "manage your account" page, select the
"Search Term Suggestions" and "Top 100 Searches"
- Input your keyword phrases. You'll receive a list
of your phrase and any related matches, along with
the number of searches made in the last month.
This is a goldmine of information!
- Select the terms and determine what the bid amounts
are for them.
- Bid on the keywords that both match your site and
budget requirements. Remember that you control the
description and title information on the listing.
Make it compelling!
- Review your account regularly to determine your click
thru's, position and account balance.
Test different keyword phrases and amounts until you get
predictable results. Also, GoTo.com has just added 2 new
ways to manage your account balance based on your budget.
If you follow these steps, you can build your site traffic
and revenues, as slow or fast as you want! Good luck and
let us know your experiences!
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