Friday, November 24, 2017
     Interactive Web Design, Database Integration, Online Promotion, ECommerce Tools & Business Resources


HOW MUCH TRAFFIC DO YOU WANT?

By Mark Idzik

Did you know that you can decide how much traffic you want, and then get it? It's easier than you think. Follow me on this.

First, you'll want to determine the current traffic to your site. Then, calculate how much income those visitors brought you.

For example, say you have 4000 unique visitors per month. Over the last few months, your site brought in an average of $250 per month. That means each visitor is worth $.06 to you.

Hmm, this is where it gets interesting. If you can double your traffic, that will mean an additional $250! Now how can you get that additional traffic and only pay a small fraction of that $.06?

GoTo.com

We've written about this engine before, and the results from our tests are getting better every day.

  • Set up an account at GoTo.com.
  • Create a long list of keyword phrases to use for your site
  • From the "manage your account" page, select the "Search Term Suggestions" and "Top 100 Searches"
  • Input your keyword phrases. You'll receive a list of your phrase and any related matches, along with the number of searches made in the last month. This is a goldmine of information!
  • Select the terms and determine what the bid amounts are for them.
  • Bid on the keywords that both match your site and budget requirements. Remember that you control the description and title information on the listing. Make it compelling!
  • Review your account regularly to determine your click thru's, position and account balance.

Test different keyword phrases and amounts until you get predictable results. Also, GoTo.com has just added 2 new ways to manage your account balance based on your budget.

If you follow these steps, you can build your site traffic and revenues, as slow or fast as you want! Good luck and let us know your experiences!

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