Sunday, May 26, 2019
     Interactive Web Design, Database Integration, Online Promotion, ECommerce Tools & Business Resources


By Mark Idzik

Do you know how your web site ranks on the major search engines?

If your pages are not in the top 30 positions (1st 3 pages), chances are you are not being found by 57% of web users (according to Forrester Research, 57% of web users find web sites by using a search engine).

With search engines accepting hundreds of thousands of new and re-submitted sites each month the chances of getting a top position are against you. To make the odds worse, the engines often change their ranking "algorithms" monthly or every other month.

So how do you achieve and maintain top positions for your keywords?

The answer is POSITIONING.

Positioning is a "not-so-scientific" method of determining what ranking method works on a specific search engine and using that method as a template to create new pages on your web site. Some people call these "entrance" or "door" pages.

The first step is to determine what keyword combinations (the more specific, the better your results) you want visitors to find you.

Next, you'll search all major engines for each keyword combination and save the top 10 sites (bookmark or save to your hard drive).

Now, you take the top 3 or 4 sites and scan the pages for the density of keywords (how many of your keywords show up in the title, body, comments, ALT tags, hidden text, forms, etc). After looking at 3 or 4 of the top listed pages, you'll get an idea of what combination works for that search engine.

You're now ready to create your "optimized" page. Create a similar style of page as the top 3 or 4 sites you've found. For example, if the pages are mostly text, few graphics, lots of keyword text in the ALT tags, meta tags, and a short but specific title, use that format. Create a similar look-and-feel of your current site, so that the page blends into your overall design.

Now, repeat these steps for every keyword phrase for each major search engine. Name the files so they correspond to the keyword phrase you optimized for that page. For example, if your phrase was "new york real estate", call the page "newyorkrealestate.html", or something similar. Once you're finished, submit them manually, or by using a good automated submission program (look for our suggestion below).

After you submit, you may see results as quickly as a few days, but most engines will index you over the next few weeks. Depending on the backlog and timing of the engine updates, you may have to wait as long as 6 or 8 weeks.

To maintain your positions, check your rankings for every keyword phrase weekly. If any of your pages drop below #30, or completely off the index, start the process above again.

To assist you in automating much of this work, we use and recommend WebPosition Gold. The software makes creating and maintaining positions a breeze. Click here to download a fully-funtioning free trial and to get more information.

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