Friday, November 24, 2017
     Interactive Web Design, Database Integration, Online Promotion, ECommerce Tools & Business Resources


Do You Stay In Touch?

By Mark Idzik

Do you regularly stay in touch with your customers and prospects?

While being very important, it's hard to do on a regular basis. Not only does it take time (how much of that do we still have!) but it also takes some technical experience if you plan to use an email list management system.

Most successful internet professionals agree that staying in touch with their prospects and customers on a regular basis pays off in multiples. Visit any major site and you'll see at least a few methods of gathering email addresses. They may be by running contests, mailing lists, "special offers" lists, free accounts or free reports.

These sites have realized that it's easier to get you to buy, or take action, by emailing you on a regular basis. Chances are that if you keep your web site address in front of your customers and prospects, they'll come back to visit you and hopefully they make money on showing advertisements, or do business with you.

This method of staying in touch has proved successful over the years not only on-line, but in traditional direct marketing also. Direct mail companies have know for years how to "work" a list and have made millions in the process.

So why don't more sites utilize this very successful technique?

One of the reasons may be that establishing and maintaining a good and *effective* email list takes a lot of work! There are a lot of programs and services that allow you to maintain a list, but most are difficult to use, have advertising in your messages or on your web pages, or are just too expensive.

I've reviewed most of the online mailing services and perl scripts available. I was so frustrated with the unprofessional results and technical drawbacks that I decided to create my own ezine email service to make sending and creating ezines and announcements easy. We call it EzineMail.

Once this service is online, it will provide all the tools that any web site would need to *easily* maintain an email list. Just place a short HTML snippet into your web page and your visitors can add or remove themselves from your list. When you want to mail a message to your list, just sign onto your account, cut and paste your message, and hit send! Of course most businesses would also want no advertising, importing of your current list, up-to-the- minute list statistics, a complete ezine creation system, ability to send personalized email to your list, automated subscribe and unsubscribe code attached to each email, professional subscribe and unsubscribe email confirmation notices and a strict opt-in email policy.

We're still in the BETA test phase, but this issue of the WEBBIZ Toolbox was sent using EzineMail. If you'd like to get on our mailing list for updates on the system just visit: http://www.ezinemail.com/

Regardless of what system or method you use, keeping in contact with your prospects and customers on a regular basis will always be a good investment for your business. Good luck and don't forget to "keep in touch"!

Peace.

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